Head of Integrated Production Havas NY and Annex88 NY - April 2021 - Present
Independent Executive Producer - June 2018 - 2021
Located in Brooklyn NY, but available to work in all US Cities, Please contact for full PDF of resume and references
melissatifrere@gmail.com
72andSunny - Indeed
BBDO - Dunkin, AT&T, Foot Locker, Pepsi Co, Macy’s, Unilever, GE
Joan Creative - SafeAuto 2019 Campaign
Translation - Weight Watchers
SS+K - Samsung
McCann / m:united
VP, Senior Producer
May 2016 - June 2018
Oversaw the entire production process from beginning-to-end for the Microsoft account.
Supported head of department by brainstorming possible execution approaches, ballparks and timelines for concepts still in creative development
Negotiate compensation and usage with real people talent
Managed multiple producers on campaign projects with high volumes of deliverables across TV, Social, Print and Digital
Collaborate with Microsoft’s cost consultants to ensure all budgets are fairly bid out and the funds are still there to execute the creative as scripted
KBS
Senior Producer
August 2013 - May 2016
Lead producer executing all productions related to the BMW account.
Defined, scoped and owned projects from pitch to delivery
Sourced, engaged, and fostered relationships with many production, editorial and post companies
Handled a high volume of complex projects and tasks of all budgets and sizes on fast paced timelines
Oversaw/Mentored junior, associate and assistant producers
mcgarrybowen
Producer, 2008 - 2013
Account Executive, 2005 - 2008
Learned a deep understanding of the creative process, pre-production, concepting, pitching,Post producing/supervising edit sessions, animation, sound, all finishing etc
Launched multiple large campaigns for Reebok including the introduction of the Reebok/Crossfit partnership
Involved in producing materials for multiple winning new business pitches
Wunderman
Project Manager, 2004 - 2005
Managed workflow of projects as wells as the budgets
Worked closely with creative teams on managing timelines for creative reviews
Education
School of Visual Arts 2007-2008
Producing Commercials for TV Intro to Editing
Iona College 1999-2003
BA, Mass Communications Pre-law Minor