Head of Integrated Production Havas NY and Annex88 NY - April 2021 - Present

 

Independent Executive Producer - June 2018 - 2021

Located in Brooklyn NY, but available to work in all US Cities, Please contact for full PDF of resume and references

melissatifrere@gmail.com

72andSunny - Indeed

BBDO - Dunkin, AT&T, Foot Locker, Pepsi Co, Macy’s, Unilever, GE

Joan Creative - SafeAuto 2019 Campaign

Translation - Weight Watchers

SS+K - Samsung


McCann / m:united

VP, Senior Producer

May 2016 - June 2018

  • Oversaw the entire production process from beginning-to-end for the Microsoft account.

  • Supported head of department by brainstorming possible execution approaches, ballparks and timelines for concepts still in creative development

  • Negotiate compensation and usage with real people talent

  • Managed multiple producers on campaign projects with high volumes of deliverables across TV, Social, Print and Digital

  • Collaborate with Microsoft’s cost consultants to ensure all budgets are fairly bid out and the funds are still there to execute the creative as scripted


KBS

Senior Producer

August 2013 - May 2016

  • Lead producer executing all productions related to the BMW account.

  • Defined, scoped and owned projects from pitch to delivery

  • Sourced, engaged, and fostered relationships with many production, editorial and post companies

  • Handled a high volume of complex projects and tasks of all budgets and sizes on fast paced timelines

  • Oversaw/Mentored junior, associate and assistant producers


mcgarrybowen

Producer, 2008 - 2013

Account Executive, 2005 - 2008

  • Learned a deep understanding of the creative process, pre-production, concepting, pitching,Post producing/supervising edit sessions, animation, sound, all finishing etc

  • Launched multiple large campaigns for Reebok including the introduction of the Reebok/Crossfit partnership

  • Involved in producing materials for multiple winning new business pitches


Wunderman

Project Manager, 2004 - 2005

  • Managed workflow of projects as wells as the budgets

  • Worked closely with creative teams on managing timelines for creative reviews


Education

School of Visual Arts 2007-2008

Producing Commercials for TV  Intro to Editing

 

 

Iona College 1999-2003

BA, Mass Communications    Pre-law Minor